about us

YONI MOZESON

This was a page out of Yoni’s original portfolio which landed him a job at Ogilvy – the biggest and arguably the best advertising agency in the world. A portfolio is made up of fake ads for real products. (Yes the toddler in the picture looks like she is in her 20‘s) but Yoni was going for a job as a writer and you are judged by the strength of your ideas. Not how pretty they look. To research the ad, Yoni called Minute Maid and asked what frozen orange juice really means. How long is it from the time an orange is picked until it actually reaches your table? The answer was 7 years (ouch!). So there you have it. A research driven insight which provided strong emotional reasons to buy Tropicana fresh squeezed orange juice over frozen Minute Maid. (The humble roots of MindPrint Marketing). At Ogilvy Yoni helped Huggies beat Pampers, Duracell beat Eveready, American Express launch the GiftCheque, P&G launch ClearStik and Britain enjoy record- breaking tourism.

All this netted dozens of industry awards but the ones Yoni values the most are the Gold EFFIES which are awarded for effectiveness in advertising. In other words, strong marketing ideas that brought in huge profits for clients. After 10 years on global brands, Yoni started his own marketing/social marketing firm, Mozeson & Associates, to bring the same strategic thinking to smaller clients. The MindPrint based strategic thinking showcased on this site generates the launch of techs and biotechs and helps grows local, and global healthcare brands. While at Ogilvy, Yoni was featured on a front page of a Wall Street Journal article about Sabbath observant Jews in unusual professions. The article began with the words “His father was a Rabbi, his grandfather was a Rabbi, but Yoni chose a different calling.” In fact, Yoni happened to receive Rabbinic Ordination at Yeshiva University before going to Ogilvy but he didn’t know how that would go over on Madison Avenue. Once he opened Mozeson & Associates, his experience with major global brands and his knowledge of the Jewish community attracted many high profile non-profits. Our marketing campaigns helped raise millions for OneFamily, launched NefeshB’Nefesh and MASA and forced the hand of the President of the United States (see the ad against US troops on the Golan Heights).

 

MA’AYAN KOSSOFF-STEINBERG

Ma’ayan worked at Ogilvy for more than 12 years in a variety of divisions including: Ogilvy Interactive, Ogilvy One and O&M Direct. Her combination of style, color and clean designs coupled with technical design expertise, plus strong conceptual strategic thinking make her work stand out with great effectiveness in reaching her client’s desired audience. A recipient of many prestigious industry awards.Ma’ayan has been a Creative Director and Senior Art Director at other major New York agencies and creative boutiques as well, working with non-profit and Fortune 500 clients. She has been responsible for building brands and growing client’s business with crosschannel solutions. Ma’ayan has led creative teams that helped Lotus launch their first intranet, Priceline their revolutionary online brand, GlaxoSmithKline launch Verymyst, IBM and American Express expand their small business markets, just to name a few.

 

 

 

AKIVA BEN EZRA

Akiva Ben-Ezra is an expert in social media, social media advertising and SEO to help gain market share. He guides clients effortlessly through the ever-changing landscape of Facebook advertising and the up and coming area of youtube advertising. Akiva is a much sought after speaker and panelist at international Internet marketing conferences including: SMX,London, SMX Israel, SMX Australia, SES Toronto, Affiliate Summit, Leadscon and more!
 

 

BARBARA ELSTIEN

Barbara has extensive strategy and marketing experience, including senior positions at US global headquarters of IBM and Ernst & Young.

Barbara helps companies become more customer-centric, using proven techniques to better understand markets, customers, and competitors worldwide. The result is better global market strategies, and improved market success.