When a marketing campaign breaks down the
emotional barriers between you and your customers, meaningful engagement can begin.
Three case studies that illustrate what a MindPrint is
Our experience ranges from Fortune 500's
to tech startups & nonprofits.
More examples of MindPrints - emotional barriers to sale that our strategy had to validate and overcome.
And our marketing solutions that changed minds and increased engagemnt.
MINDPRINT
I don't like to change my practice habit unless you can prove that WATS3D could seriously improve my patients’ outcomes
Professional Brochure showcases the science and the studies. Physicians have permission to believe that WATS3D helps prevent esophageal cancer
MINDPRINT
The reality of medicine today is that, to protect your loved ones, you have to take matters into your own hands and find Doctors on the cutting edge.
Patient Portal demonstrates to proactive patients that WATS3D is so advanced, it can help prevent esophageal cancer before it even starts.
MINDPRINT
I heard that GERD and reflux could lead to esophageal cancer so it’s up to me to get educated fast.
Google ads drove proactive patients to local gastroenterologists who use WATS3D. Our sales force used the allure of new patients to expand WATS3D to more GI practices
MINDPRINT
As an investor, touchscreen technology doesn’t impress me. Unless you can prove that it's
a game changer.
Video positions Inpris as disrupting the gaming, banking and automobile industries
MARKETING MATERIAL: Opened doors at the Mobile World Congress in Barcelona
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MINDPRINT
I'm intrigued that Snapkeys allows for typing on a smartphone with just four keys. But as a Telco executive I worry that it will be too hard for the average person to learn
We manned Snapkey’s booth with fifth graders who taught the Telco execs. The fears of a steep learning curve were gone
The tech blogs noticed the only booth
with fifth graders at CES and loved it
Celebros suffered from long sales cycles because only geeks understood their e-commerce technology
MINDPRINT
The Website positioned the benefits in simple, clear language which fast-tracked management buy-in
MINDPRINT
Dentists were reluctant to adopt a simple test to prevent oral cancer for fear of alarming their patients
Banners, billboards, and social marketing, PUSHED patients to be tested for oral cancer. Web marketing, lunch & learns, trade ads, thought leaders, and tradeshows PULLED Dentists in.
MINDPRINT
My child has complex medical needs, I’m terrified to leave them at a daycare center
Testimonial Video shows PediPec’s loving & trusting atmosphere
Promotional Poster
MINDPRINT
I feel overwhelmed by all the complicated Medical Equipment that my child needs
Rap Video show how the PediStat staff takes care of every last detail
MINDPRINT
When cancer comes back a debilitating kind of despair can set in
This Video gives voice to a nonprofit called Tikvateinu-Our Hope, which extends a helping hand to those who are in exactly this situation
MINDPRINT
During the intifada One Family helped victims of terror but I see no reason to support then now.
This Video rebrands One family and demonstrates how they continue to provide critical emotional recovery to victims of terror
MINDPRINT
I would never support a racist organization that discourages marriage between Arabs and Jews
Video highlights terrorism that uses flowers instead of guns to trap emotionally vulnerable Jewish girls into a nightmare that few can escape from
MINDPRINT
"I feel more shame in calling a domestic abuse hotline than my shame of being in an abusive realtionship."
​By validating the conflicting emotions of their tragic dilemma, this ad & post built deep trust and opened the floodgates. It transformed a local social service agency into an international organization helping thousands of women break the bonds of abuse
MINDPRINT
MASA provided an Israel experience. They panicked when The Israeli government decided to only fund organizations that promote Jewish continuity in America
AD CAMPAIGN rebrands MASA a providing a critical role in supplying proud, articulate ambassadors for Israel on US college campuses
MINDPRINT
Ideologically, we would love to make Aliyah but we are concerned how our kids will adjust.
AD CAMPAIGN & WEBSITE broke down the emotional barriers to Aliyah - finding the right community for children while saving a fortune on (private school) Yeshiva tuition
MINDPRINT
As an American Jew, I am deeply pained by the senseless murder of Jews in Israel. I wish I knew which organization can provide for thier families.
AD CAMPAIGN Raised millions for victims of terror by putting a real face on the victims while being there - on the ground - to provide families emotional and financial assistance.
MINDPRINT
As a member of Congress it angers me when the President authorizes troops to dangerous parts of the world without our consent
Organic PR reacting to our Full Page NYTimes Ad. The ad dramatized the danger of the president's plan to deploy US soldiers on the Golan Heights in exchange for Israel's withdrawal. Congress was so enraged they forced the president to withdraw his proposal. This was our agency's first ad and demonstrated the power of a well crafted MindPrint (and that God runs the world)
Yoni Mozeson
As consumers we instinctually gravitate towards products and services with a USP - Unique Selling Position. Your search for a full service Marketing compnay should be no different. Our USP is embedded in our name. MindPrint (as you may know by now) brings strategic focus to identifying and removing customers’ emotional barriers to the purchase or adoption of your product or service. This site showcases MindPrints that launched techs, biotechs healthcare brands, and nonprofits.
The services that we provide :
Web design, social marketing, print ads, TV commercials, videos, marketing materials, PR and trade show booths.
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Ten years on Madison Avenue was the best bootcamp for strategic
thinking in the world. I bring that passion for strategic thinking into
every marketing solution. Including the one where it seems most
woefully absent today - digital marketing. My passion for creativity
and conceptual thinking led to another pursuit made possible when
my wife and I moved to Israel. Video podcasting an ancient, holy text
call Midrash - on youtube, spotify, apple, and facebook .
Ma’ayan Kossof-Steinberg
Besides being an artist of great note, Ma’ayan worked at Ogilvy for more than 12 years in a variety of divisions including: Ogilvy Interactive, Ogilvy One and O&M Direct.
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Her combination of style, color and clean designs coupled with technical design expertise, plus strong conceptual strategic thinking make her work stand out with great effectiveness in reaching her client’s desired audience. A recipient of many prestigious industry awards, Ma’ayan has been a Creative Director and Senior Art Director at other major New York agencies and creative boutiques as well as working with non-profit and Fortune 500 clients. She has been responsible for building brands and growing client’s business with cross-channel solutions. Ma’ayan has led creative teams that helped Priceline launch their revolutionary online brand, GlaxoSmithKline launch Verymyst, IBM and American Express expand their small business markets, just to name a few.
Case Study
In the Medical world the rapid growth of WATS3D came from a 360º approach - Trade Shows, Marketing Materials, Digital Marketing, PR, Outdoor, Web, Opinion Leaders etc
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