All this netted dozens of industry awards but the ones Yoni values the most are the Gold EFFIES which are awarded for effectiveness in advertising. In other words, strong marketing ideas that brought in huge profits for clients. After 10 years on global brands, Yoni started his own marketing/social marketing firm, Mozeson & Associates, to bring the same strategic thinking to smaller clients. The MindPrint based strategic thinking showcased on this site generates the launch of techs and biotechs and helps grows local, and global healthcare brands. While at Ogilvy, Yoni was featured on a front page of a Wall Street Journal article about Sabbath observant Jews in unusual professions. The article began with the words “His father was a Rabbi, his grandfather was a Rabbi, but Yoni chose a different calling.” In fact, Yoni happened to receive Rabbinic Ordination at Yeshiva University before going to Ogilvy but he didn’t know how that would go over on Madison Avenue. Once he opened Mozeson & Associates, his experience with major global brands and his knowledge of the Jewish community attracted many high profile non-profits. Our marketing campaigns helped raise millions for OneFamily, launched NefeshB’Nefesh and MASA and forced the hand of the President of the United States (see the ad against US troops on the Golan Heights).
AKIVA BEN EZRA
Barbara helps companies become more customer-centric, using proven techniques to better understand markets, customers, and competitors worldwide. The result is better global market strategies, and improved market success.
No matter who you are marketing to, you need to make an emotional connection. When it comes to investors you have to know what’s on their wish list. What is an opportunity they will jump at. How can you be that amazing technology that everyone else seems to have overlooked. This approach of getting into the head of your target audience is what we call Mindprint Marketing.
So when a hi-tech startup consulted with us before attending the recent Mobile World Congress 2015 in Barcelona, they knew they needed a strategic makeover. They have an app which enables the blind to type braille on a touchscreen. Investors couldn’t care less.
But when we dug deep and saw what they are really selling, their potential impact on technology was mind-boggling.
1. An irresistible positioning – Changing the playing field
The Inpris patented software recognizes the individual movements of each finger on a touchscreen. This can fundamentally change the way we interact with touchscreens. Leveraging this technology we positioned Inpris as nothing less than “The Future of Touchscreens.”
Your video (which reflects your strategic messaging) must re-envision your product or service. Think big picture – far beyond the immediate problem you solve. Tap into the emotional consequences. Ignite investor interest in the your potential to disrupt the status quo.
2. Whet my appetite with real life examples
The video focuses on their huge potential impact on major industries. Like banking and automotive. But the real game changer is the gaming industry. This technology provides a whole new user experience and level of control.
3. Short, Benefit oriented
The video is 45 seconds. Clear, compelling and to the point. Any longer is usually a sign that you overcomplicated your selling idea.
You are bragging instead of addressing needs.
4. Leverage the video to keep top of mind
But now that you’ve got their interest, how do you stay in the investor’s consciousness. Of course you should feature it on your homepage, post it, blog it, pin it, tweet it, email it and optimize it on Youtube. But what if you just met investors at a trade show and they’re going to visit 117 more booths and collect hundreds more business cards?
We took key frames from the video and designed a small card not much bigger than a business card. It helped the investor quickly remember the technology and the potential impact the product will have on the marketplace. At a glance. It’s like putting your elevator pitch in the right hands.
Inpris came away with raving fans.
For a FREE consultation about your Strategic Makeover
Contact Yoni Mozeson, Chief Strategist
Yoni Mozeson, Principal
US:201 801 0101 Israel:052-607-6981